At FA\ICO, we are passionate about new development. We see it as an amazing opportunity for the city to grow and neighborhoods to flourish. We approach developer services as a collaborative effort between development companies of all scales and our knowledge of the real estate market and design. We immerse ourselves in aspects from consulting, to sales in the different stages of a project. The marketing process is carefully crafted based on the needs of each property and current market conditions.
We like to think of ourselves as a strategic partner to different organizations. We have the ability to offer in depth market analysis, through the use of historical data, as well as current consumer trends. We involve ourselves in the strategic planning of design to ensure that you are building something innovative and productive at the same time. Some of the consulting topics include:
1. Sales strategy
2. Marketing strategy
3. Property analysis
4. Comparative analysis
5. Market analysis
Our information driven approach allows us to look at each building on a case-by-case basis and make suggestions regarding the new building while looking into account the context in which it sits in at various scales. We promote a creative and fast paced environment in collaboration and advocate for design thinking from all parties involved in order to reach the best possible solutions
Marketing is an integral part of the development process and we take it very seriously. Depending on the project size, we can provide the following services, or partner with a local company to devote full-time attention to large-scale developments:
1. Graphic design
2. Branding
3. Media placement and planning
4. Public relations
5. Digital marketing
6. printing
We take pride in our design aesthetic because we understand that your project needs to be represented in a way that will resonate well with buyers. Our extensive design experience allows us to better collaborate with development teams to bring to life their creative vision. We understand how important digital marketing is and through a combination of email, social media and analytics, we ensure that we reach the audience that matters most. Our marketing process consists of the following stages:
1. Planning
2. Development
3. Production
4. Distribution
5. Monitoring
6. Analysis
Our sales strategy is a combination of good marketing, product placement and boots on the ground networking. Through a combination of events, open houses, and online experiences, we are able to align buyer's interests to those of new project businesses. Since projects and buyers are not created equal, we ensure that we are targeting those who are most likely to buy the type of property you are building. Our affiliation with the Chicago Association of Realtors and the National Association of Realtors, allows us to have a network of professionals who can bring their clients to the project as well. Some aspects of sales we help with are the following:
1. Acquisitions
2. Pre-sales
3. Sales center staffing
4. Off-property sales
5. Weekly sales activity reports
6. Sell-out
Each project and developer requires services based on their style and portfolio needs. In order for us to ensure a productive collaboration, we suggest you contact us to schedule a meeting to go over our services in detail.
From acquisitions to sell-out, we are able to provide consulting, sales and marketing services in the following project types.
1. New construction
2. Condo conversion
3. Adaptive reuse
4. Apartments
5. Micro-apartments
6. Single family homeS
7. Speculative building
8. Affordable housing
9. Creative construction
If you have questions regarding product types and our process through each one, please contact us to schedule a meeting so we can learn more about your vision.